Social Media and Political Polarization: Investigating the Role of Online Platforms in Shaping Public Opinion

Author:
Dr Mohammad Afsar Alam
Assistant Professor,Fiji National University College of Humanities and Education School of Arts and Humanities, Fiji

Published Date: 24-Aug, 2024

Keywords: Political Polarization, Social Media Algorithms, Public Opinion, Misinformation, Mitigating Factors.

Abstract:
Abstract: The rapid rise of social media platforms has profoundly influenced public discourse, contributing both positively and negatively to the political landscape. This paper investigates the role of social media in shaping political polarization, focusing on how algorithms, and selective exposure mechanisms intensify ideological divisions. Through an examination of recent case studies, such as the 2016 U.S. Presidential Election and the Brexit referendum, the research high-lights the complex interplay between social media dynamics and political polarization. While social media has democratized information sharing and enabled broader participation in political discussions, it has also facilitated the spread of misinformation and the entrenchment of extreme viewpoints. The paper also explores counterarguments that challenge the narrative of social media as the primary driver of polarization, suggesting that traditional media and broader socio-political factors may also play significant roles. To address the polarizing effects of social media, the study underscores the need for regulatory measures that promote algorithmic transparency, content diversity, and media literacy. The findings offer critical insights into the challenges and opportunities presented by social media in the context of democratic processes and public opinion formation.

References:

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Journal: Research Journal of Multidisciplinary Bulletin
ISSN(Online): 2945-4166
Publisher: Embar Publishers
Frequency: Bi-Monthly
Chief Editor: Wadmare Siddhant Vasantrao
Language: English
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