EMBAR

Author:
Dr Mohammad Afsar Alam
Assistant Professor,Fiji National University College of Humanities and Education , School of Arts and Humanities, Fiji

Published Date: 24-Aug, 2024

Keywords: Cultural Identity, Media Representation, Cultural Studies, Post-Colonial Theory, Comparative Analysis

Abstract:
This study explores the complex relationship between cultural identity and media representation in contemporary society. Through a comparative analysis of various media platforms, including films, television shows, news outlets, and social media, the research investigates how cultural identities are constructed, portrayed, and perceived across different cultural and geographical contexts. The study draws on theoretical frameworks from cultural studies and post-colonial theory to examine the role of media in shaping public perceptions and reinforcing or challenging societal norms. Case studies of specific media examples are used to highlight instances where cultural identities are either accurately or inaccurately represented, revealing recurring patterns and trends in media portrayals. The findings suggest that while there is a growing awareness and demand for more diverse and authentic cultural representations, significant disparities remain, particularly in mainstream media. These disparities have profound implications for both media producers and consumers, emphasizing the need for more inclusive and responsible media practices. The study concludes by identifying gaps in existing research and suggesting areas for further investigation, particularly in the context of emerging media technologies and their impact on cultural representation.

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