EMBAR

Author:
Aminu Lawan Abdullahi, Olakanbi Abdulraheem Bolaji, Aliyu Zakari, Abdullahi Muhammad Yaradua, Ajibola Edidiong Nseabasi, Nusa Jibril Danlamiand , Hassan, A. Tanimu
Department of Architecture & Industrial Design, University of Abuja, Nigeria

DOI: doi.org/10.58924/rjhss.v4.iss5.p6

Published Date: 11-Sep, 2025

Keywords: Green building strategies, user experience, hotel sustainability, guest perception, indoor environmental quality, Nigeria

Abstract:
The integration of green building strategies in the Nigerian hospitality sector has been limited, resulting in challenges such as poor user awareness, inconsistent implementation, and inadequate alignment between sustainable features and guest satisfaction. This study aims to assess the impact of green building strategies on users’ experience and perception in selected Nigerian hotels. The objectives are to evaluate user awareness of green strategies, determine their influence on guest comfort and satisfaction, and identify gaps in policy and management commitment to sustainable hotel practices. An interview-based research design was employed, targeting four major hotels—Transcorp Hilton (Abuja), Sheraton (Abuja), Eko Hotel (Lagos), and Radisson Blu (Lagos). The study involved 40 participants (10 from each hotel), including guests and facility managers. Data were analyzed using thematic coding and matrix visualization to identify patterns in user experiences and perceptions across the hotels. Findings reveal that while guests recognize the importance of indoor air quality, thermal comfort, and green landscaping, many remain unaware of the specific benefits of green building strategies. Green features positively influence user comfort, repeat bookings, and satisfaction, but they are often overshadowed by price, location, and service quality. Additionally, weak institutional enforcement and inadequate sustainability communication reduce the visibility and effectiveness of green initiatives. The study concludes that green building strategies significantly enhance guest experiences when effectively implemented and communicated. It recommends improving awareness campaigns, integrating sustainability into service delivery, and adopting standardized green hotel certification frameworks in Nigeria to strengthen guest satisfaction and long-term competitiveness.

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